Amazon Listing Editor

Capitalize Each Word — Title Case is required for most categories.

No promotional phrases — Avoid "Best Seller", "Top Rated", "Sale", "#1".

Lead with brand — Start with your brand name for brand registry.

Include key attributes — Size, color, material, pack count where relevant.

200 character limit — Aim for 150–200 chars. Shorter titles may rank for fewer terms.

No special characters — Avoid ™ ® © and pipes (|) in titles.

Lead phrase in CAPS — Start each bullet with a 2–5 word cap phrase, then explain.

Feature + Benefit — "Leakproof Lid — never worry about spills in your bag."

200 char max — Amazon truncates at ~250 but 200 is safe for all categories.

No pricing or availability — Don't mention price, shipping time, or promotional deals.

Include keywords — Use secondary keywords in bullets that aren't in your title.

Order matters — Put your strongest selling points in bullets 1–2.